Raising awareness about the problem of hunger mobilizes energy to find a solution. In 1997, FAO launched TeleFood, a campaign of concerts, sporting events and other activities to harness the power of media, celebrities and concerned citizens to help fight hunger.
A grassroots approach to development
Although small in scale and cost, TeleFood projects make a significant impact
. From a school orchard in Uganda to a poultry-raising business in Iraq, projects give families and communities the materials they need to increase the quantity and variety of foods they produce.
Projects are proposed by FAO member governments and reviewed by FAO's technical experts. They must be appropriate for the beneficiaries, locally sustainable and environmentally safe. The projects are designed to last
, so they won't wither away when the initial supplies run out or the first blight or drought hits.